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McKinsey Research Confirms Omnichannel is the Leading Approach to B2B Sales

March 15, 2021 – Hybrid sellers expected to be the most common role across sales team by 2024. Effectiveness jumps significantly to 83 percent.

McKinsey & Company Revolutionizes Customer Experience with Experience DNA Launch

McKinsey & Company Named A Leader in Customer Experience Strategy Consulting Practices report

More releases

2020 Holiday Season: Navigating shopper behaviors in the pandemic

Tech-Driven Consumer Appetite for Digital is Reshaping Retail’s Next Normal

Periscope by McKinsey Receives Badge of Excellence in the 2020 TPx Vendor Panorama Report

Periscope By McKinsey Included in Independent Analyst Firm Report on Retail Planning Providers

47% of shoppers need gifting ideas for the holiday season

Periscope by McKinsey included in independent analyst report on pricing & promotion providers

Our new research shows that more than 70% of shoppers plan to participate in Amazon Prime Day 2019

Periscope by McKinsey named as a leader in IDC MarketScape report for B2B price optimization

49% of consumers actively sign-up for personalization, our new research shows

Our new research shows more than 70% of shoppers willing to try cross-channel shopping

65% of businesses say customer insights should be a "thought partner"of the entire organization, our new survey reveals

Periscope by McKinsey positioned as a leader in IDC MarketScape report on Retail Price Optimization 2019

Black Friday 2018: Our research shows that consumers are eager, more digital, and willing to spend

Periscope by McKinsey named in five Gartner hype cycle reports

Amazon Prime Day 2018: Consumers cross-check more, plan more, but still buy and spend more, according to our research

Our unified price, promotion and markdown optimization applications are featured in Gartner 2018 market guide

Our consumer survey shows that online CPG purchases are trending up

Only 40% of personalized messages feel personal, our consumer research reveals

Periscope by McKinsey announces availability of its sales solutions on the Anaplan platform