Periscope by McKinsey named in five Gartner hype cycle reports

Periscope by McKinsey named in five Gartner hype cycle reports

Periscope by McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, today announced that it has been listed in five recent Gartner Hype Cycle reports, including ‘Hype Cycle for Consumer Goods, 2018’ (Ellen S Eichhorn, 23 July 2018) and ‘Hype Cycle for Retail Technologies’ (Robert Hetu, 25 July 2018).

Added to these, Periscope by McKinsey was also named in Gartner’s ‘Hype Cycle for Digital Commerce, 2018’ (Mike Lowndes, 25 July 2018), ‘Hype Cycle for CRM Sales, 2018’ (Melissa A. Hilbert and Tad Travis, 9 July, 2018), and ‘Hype Cycle for Analytics and Business Intelligence, 2018’ (Jim Hare and Kurt Schlegel, 20 July 2018) reports.

Brian Elliott, Managing Partner of Periscope by McKinsey, said, “This is an outstanding result which we believe reflects the year-on-year investment that we make to ensure we remain at the cutting-edge of prescriptive analytics solutions for marketing and sales organizations. We work with some of the world’s leading companies, across multiple industries, and are instrumental in helping them to systematically identify and capture growth opportunities. We feel this recognition by Gartner across so many of its Hype Cycle reports is a testament to our unique combination of software, data management and enrichment, insight services and expert support that, coupled with our world-leading intellectual property, consistently drive growth for our clients.”

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About Periscope By McKinsey

Founded in 2007, the Periscope by McKinsey platform combines world-leading intellectual property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (largely from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, create actionable insights and new ways of working that drive lasting performance improvement, and typically sustain a 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions is comprised of: Marketing Solutions, Customer Experience Solutions, Category Solutions, B2C Pricing Solutions, B2B Pricing Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs. 

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Media contact: Ascendant Communications, Gillie Tennant,, +44 (0) 20 8334 8041 / +44 7795 034068.