Survey: Japanese consumer sentiment during the coronavirus crisis

While Japanese consumers are gradually getting back to normal life, inflationary headwinds negatively affect consumers’ spending, especially on discretionary categories.

Inflationary headwinds, as well as long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending, especially discretionary categories. While consumers are getting back to normal, digital activities are scaling and starting to penetrate in lives of consumers toward post COVID-19.

These exhibits are based on survey data collected in Japan on August 23-28, 2022. Check back for regular updates on Japan consumer sentiments, behaviors, income, spending, and expectations.

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