The long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending across categories. In a further sign of cautiousness, the trend of shrinking pessimism over the past few years reversed for the first time. Meanwhile, people’s demand for travel is rising, considering the next seasonal vacations.
These exhibits are based on survey data collected in Japan on March 16–26, 2022. Check back for regular updates on Japan consumer sentiments, behaviors, income, spending, and expectations.