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personalization
Build deeper relationships with customers and improve marketing campaign effectiveness with our end-to-end personalization and digital service offering

In an increasingly digital world, expectations of a company’s services are at an all-time high. Consumers require a seamless experience, and they want to be shown the products and services relevant to them. Companies that understand consumer actions and invest in personalized marketing can deliver an experience their customers truly care about, ultimately increasing retention and customer acquisition.

However, personalizing your communication is extremely difficult. Companies need to build a solid data foundation, interpret the massive amounts of data at their disposal, and move to an agile way of working that allows them to implement initiatives quickly and at scale.

Periscope’s  broad range of solutions helps companies build personalization capabilities to drive revenue growth and maximize conversions.

15-30%

revenue and retention improvement

10-20%

reduction in marketing costs

3-5%

uplift in customer acquisition

Personalization Advisor

Personalization Advisor powered by Dynamic Yield, provides end-to-end personalization support: everything from setting up the customer data platform and consumer decisioning suite, to designing personalization campaigns. Periscope’s core offering helps companies deliver the right experience to the right customer, through the right channel, at the right time.

  • Personalize customer experiences across channels with a best-in-class, intuitive, easy-to-implement decisioning engine
  • Reduce the time and resources needed to create, test, evaluate, and scale personalized campaigns using methods like automated campaign selection and AI-based product recommendations across all stages of the customer journey
  • Implement organizational best practices through strategic insights, focus workshops, and agile operating models
  • Build capabilities to ensure your team can run future personalization campaigns and approach customers with a buyer’s journey mindset

For more information about our Personalization offerings below, contact us:

  • Segment Analytics
  • Next-Product-to-Buy Analytics
  • Personalization Diagnostics
  • Agile Marketing

Other Areas Marketing Solutions Can Help

Modern Marketing Model Diagnostic

Modern Marketing Model Diagnostic is a forward-looking framework and assessment that helps you identify where you need to transform your marketing function to unlock growth

Marketing Performance

Make better allocation and marketing investment decisions, free up resources to invest in high-potential growth opportunities, and create an agile culture focused on MROI

Customer Insights

Customer Insights solutions deliver key insights on consumer behavior, brand perception, and innovation opportunities that enable companies to drive revenue growth, create optimal portfolio strategies and implement an agile consumer-centered marketing mix

Featured Insights

Impact Story

MediaMarkt Masters Personalization Experience Delivery at Scale

– Europe’s largest retailer for consumer electronics achieves 14% uplift in revenue per user
Article

Deep learning: The next frontier in personalized banking

– Deep learning is a powerful new tool, but businesses are still learning how to get value from it. How can you benefit from deep-learning techniques in the field of commercial personalization?
Survey

The Art of Personalization— Keeping it Relevant, Timely and Contextual
 

– Research of consumers in France, Germany, the UK and the US reveals that consumers value and respond to personalization—when it’s done right—but won’t tolerate being bombarded with poorly timed, intrusive or irrelevant messages.

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