Skip to main content
Periscope Customer Insights
Customer Insights solutions deliver key insights on consumer behavior, brand perception, and innovation opportunities that enable companies to drive revenue growth, create optimal portfolio strategies and implement an agile consumer-centered marketing mix

In today’s world of data and analytics, organizations have the opportunity for unprecedented insight into their customers, their decisions, and the way they interact with their brand. Companies that can harness the immense amount of information at their fingertips can hone every aspect of their customer strategy–from product design to customer targeting.

Customer Insights is a suite of extensive research, powerful analytics, and world-class tools that help organizations understand their customers’ swiftly changing needs in real time to capture the most valuable growth opportunities. Customer Insights helps companies create a 360-degree view of the customer, understand market demand, and analyze how their brand impacts purchase decisions and compares to the competition. The solutions enable companies to make informed decisions on optimal product features, pricing models and distribution channels to maximize revenues and market share.

5-20%

growth achieved

3-5%

topline-growth realized

CUSTOMER INSIGHTS solutions

Other areas marketing solutions can help

Modern Marketing Model Diagnostic

Modern Marketing Model Diagnostic is a forward-looking framework and assessment that helps you identify where you need to transform your marketing function to unlock growth

Marketing Performance

Make better allocation and marketing investment decisions, free up resources to invest in high-potential growth opportunities, and create an agile culture focused on MROI

Personalization

Build deeper relationships with customers and improve marketing campaign effectiveness with our end-to-end personalization and digital service offering

Featured Insights

Article

The customer insights function is ripe for a boost

– A new Periscope by McKinsey survey reveals a big gap between aspiration and reality
Article

The time machine: Predicting future demand flows across large portfolios with unprecedented precision

– Our new approach to transferable demand flows does justice to the complexity of today’s portfolios and consumer decision journeys by leveraging advanced analytics, entropic principles and machine learning.
Article

The treasure hunt: How consumer goods companies use data-driven consumer insights to uncover new growth

– Growth Mapping uses the power of insights to unlock sustainable growth for our consumer goods clients, both in new and existing categories.

Connect with Periscope by McKinsey