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Survey: UK consumer sentiment during the coronavirus crisis

Previously steady since mid-March, pessimism about an economic recovery increased significantly in the UK in recent weeks.

In the UK, the prevailing sentiment is uncertainty about the economy, how long the COVID-19 crisis will last, and overall public health. Consumers expect to continue cutting spending across all categories, with the exception of groceries and at-home entertainment. Throughout the crisis, consumers have continued to adopt new digital and low-touch activities, such as video chat and online streaming, some of which they expect to continue using post-COVID-19. They also expect to continue spending more time cooking at home, connecting virtually, and watching movies or shows. Most expect that the impact of COVID-19 on their routines will last for well beyond two months.

These exhibits are based on survey data collected in the United Kingdom from May 21–24, 2020. Check back for regular updates on UK consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Gizem Gunday is an associate artner in McKinsey’s London office, where Matt Jochim is a partner, and Jessica Moulton is a senior partner; Arshiya Nagi is an expert in the Amsterdam office; and Yvonne Staack is an expert in the Hamburg office.

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