Skip to main content

Survey: Swiss consumer sentiment during the coronavirus crisis

Despite reduced COVID-19 cases in Switzerland and the government lifting restrictions, consumer spending has not returned to pre-COVID-19 levels, as the majority of Swiss consumers believe it will take more than six months for the economic recovery.

Most Swiss consumers believe that the impact on their routines will last beyond the next two months, but are more optimistic about the their personal financial situation. About one-third of consumers continue to report reduced income and spending and some have delayed purchases because of the crisis. Twenty percent of consumers have tried other brands and places to shop, driven largely by availability, convenience, and value. Forty percent consumers are already engaging in out-of-home activities, while the others are waiting for other milestones. Most people plan to continue their current out-of-home activity level and stay away from shared services and crowded spaces, which have the highest levels of concern.

These exhibits are based on survey data collected in Switzerland from June 18–21, 2020. Check back for regular updates on Swiss consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Daniel Läubli is a partner in McKinsey’s Zurich office, where Eugen Zgraggen is an associate partner.

Related Articles