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Survey: South African consumer sentiment during the coronavirus crisis

As lockdown restrictions are eased, South Africans are increasingly uncertain about the overall economy and most report a decrease in income and savings.

South Africa is 90 days into its government-sanctioned national lockdown. Lockdown regulations are easing and the economy is reopening but consumers are increasingly uncertain about the speed of the recovery.

Encouragingly, a higher number of consumers expect income levels to increase in the immediate term and expect to maintain or increase spending as a result. More than 25 percent of consumers are shopping at new stores and many intend to continue doing so in the near future. They expect the stores where they shop to focus on additional cleaning and use masks and barriers.

In the short term, consumers expect a relative shift to online shopping in most categories (except groceries) driven primarily by a sharp decrease in in-store shopping. In the longer term, 40 percent of consumers plan to increase online shopping once the crisis is over.

These exhibits are based on survey data collected in South Africa from June 1–5, 2020. Check back for regular updates on South African consumer sentiments, behaviors, income, spending, and expectations.

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