Survey: Japanese consumer sentiment during the coronavirus crisis

After steadily improving, Japanese consumer optimism stabilizes and a majority of consumers remain cautious about returning to out-of-home activities.

Since February 2021, Japanese consumer sentiment remains conservative, with a majority of consumers expecting routines will normalize in 2022 or later. Spending intent is trending up across many categories as about half of Japanese consumers reduce their engagement in out-of-home activities.

These exhibits are based on survey data collected in Japan from October 15 to 22, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.

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