Survey: Japanese consumer sentiment during the coronavirus crisis

Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.

In Japan, consumer sentiment continues to be conservative, given a second state of emergency was enacted in early January. Consumers continue to explore new shopping behaviors and show an intent to continue these new behaviors post-COVID-19.

These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.

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