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Survey: Italian consumer sentiment during the coronavirus crisis

Italian consumers’ optimism about an economic recovery has held fairly steady, even as restrictions have started to loosen.

Italians remain concerned about the economic impact of COVID-19 as well as the duration of the situation. Consumers are more price-sensitive and are cutting back across most categories. They intend to shop more online for at-home entertainment and food delivery, while they expect to shop more in-store for household essentials such as groceries and household supplies. Looking beyond COVID-19, consumers expect to reduce in-person activities such as traveling and going to the mall while adopting new digital activities such as videoconferencing and online streaming. Italian consumers are waiting for restrictions to be lifted and for the recommendations of medical authorities before reengaging in out-of-home activities. Most consumers still believe that the impact of the crisis on their routines will last well beyond two months.

These exhibits are based on survey data collected in Italy from May 21–24, 2020. Check back for regular updates on Italian consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Marco Catena and Roberto Longo are partners in McKinsey’s Milan office, where Roberta Romeo is a specialist, and Marianna Samiani and Martino Zizioli are consultants.

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