Survey: Indian consumer sentiment during the coronavirus crisis

Indian consumers’ optimism has steadily increased since mid-May and has reached highest levels since the start of the pandemic.

As the government’s COVID-19 restrictions ease, Indian consumers are resuming economic activities albeit with caution. Net spending intent has improved across categories since March except those related to leisure travel and dining in restaurants. The vast majority of Indian consumers have tried new shopping behaviors and digital habits during the crisis and report a high intent to continue. Though most Indians are still waiting for indicators beyond the lifting of restrictions to return to normal out-of-home activities, more are engaging in them.

These exhibits are based on survey data collected in India from November 9–20, 2020. Check back for regular updates on Indian consumer sentiments, behaviors, income, spending, and expectations.

Explore a career with us

Related Articles