Skip to main content

Survey: Indian consumer sentiment during the coronavirus crisis

Indian consumer sentiment has picked up after a dip in May as the country transitions into “Unlock 1.0” of a three-phase reopening plan.

As the national lockdown restrictions have been slowly eased, fewer consumers report seeing a decline in income, though many have been personally affected by the crisis in the last two weeks. Net intent on spending has remained consistently positive for many essentials such as groceries, entertainment at home, and household supplies, while other categories such as alcohol and newspapers have also shown significant movement, likely due to increased availability. Shifts toward remote learning and online personal fitness and wellness continue to accelerate, with high intent to continue for many habits acquired during the crisis. Consumers who are not yet engaging with out-of-home activities are waiting for the approval of medical authorities before doing so, and they are prioritizing cleanliness and sanitization when choosing where to shop in-store.

These exhibits are based on survey data collected in India from June 19–22, 2020. Check back for regular updates on Indian consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Vikash Daga is a senior partner in McKinsey’s Gurugram office, where Resil Das is a specialist, and Surbhi Kalia is a consultant; Abhishek Malhotra is a partner in the Mumbai office.

Related Articles