Survey: Chinese consumer sentiment during the coronavirus crisis

Chinese optimism has improved to the highest level since March. Most Chinese consumers expect their routines and finances to return to normal within three months.

Optimism in China has grown to the highest level since the COVID-19 outbreak. Spending intent is mostly positive across essential and discretionary categories, and most Chinese consumers have re-engaged in their “normal” out-of-home activities, though they have lingering concerns about air travel. Online shopping remains popular, while the growth of digital at-home activities has slowed, as out-of-home activities resume. Most Chinese consumers have tried a new shopping behavior, and many intend to continue usage beyond the crisis.

These exhibits are based on survey data collected in China from September 16–24, 2020. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.

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