Skip to main content

Survey: Chinese consumer sentiment during the coronavirus crisis

Chinese consumers remain optimistic about the country’s economic future as income and savings begin to recover.

Chinese consumers’ optimism has steadily increased as the country has begun to emerge from COVID-19 restrictions. Consumers are still cautious about money, but spending in some non-essential categories, including consumer electronics, pet-care services, and reading materials, has been recovering. Chinese consumers have strong positive online spending intent across most categories and have been adopting new digital activities, such as remote learning and grocery delivery. However, most Chinese consumers still believe that the impact of COVID-19 on their finances will last for more than four months.

These exhibits are based on survey data collected in China from May 5–11, 2020. Check back for regular updates on Chinese consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Johnny Ho is an associate partner in the Shanghai office, where Cherie Zhang is a expert; Aimee Kim is a senior partner in Seoul.

Related Articles