Survey: Central American consumer sentiment during the coronavirus crisis

Central American consumers from Panama, Costa Rica, Guatemala, Honduras, and El Salvador are most concerned about their safety, the health and safety of their families, and public health generally during the COVID-19 crisis.

In Central America, the prevailing consumer sentiment is uncertainty. As a result, consumers are being more careful about how they spend money and cutting back in discretionary categories. They expect to consume more entertainment online, though digital adoption remains low for most categories.

These exhibits are based on survey data collected in Central America from September 1–11, 2020. Check back for regular updates on Central American consumer sentiments, behaviors, income, spending, and expectations.

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