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Survey: Brazilian consumer sentiment during the coronavirus crisis

In Brazil, pessimism about a quick economic recovery from the COVID-19 crisis has increased as consumers’ income and savings have decreased.

Uncertainty remains the prevailing sentiment in Brazil, and nearly three-fourths of Brazilians have experienced a decline in income in recent weeks. Consequently, consumers have been decreasing spending across most categories for both online and in-person purchases, though positive online shopping intent remains for at-home entertainment and food delivery. Many Brazilians believe the impact of COVID-19 on their routines and finances will last for more than four months.

These exhibits are based on survey data collected in Brazil from May 7–10, 2020. Check back for regular updates on Brazilian consumer sentiments, behaviors, income, spending, and expectations.

About the author(s)

Victor Bellemo, Guilherme Mendes, Aline Papucci, and Vorah Shin are consultants in McKinsey’s Sao Paulo office, where Pedro Fernandes is an associate partner, Tracy Francis is a senior partner, Fernanda Hoefel and Luiz Lima are partners, Carla Vorlander is a practice manager, and Claudia Zaroni is a specialist.

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