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Special collection

B2B Pulse: How B2B decision makers are responding to the coronavirus crisis

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.

Special Reports

Article

Omnichannel in B2B sales: The new normal in a year that has been anything but

– New analysis makes it clear: Omnichannel is here to stay for B2B sales.
Interactive

A shift to digital: How COVID-19 has changed selling models

New go-to-market models, developed in response to shifting B2B customer preferences, are unlikely to disappear after the pandemic.

B2B buyers aren’t just moving to omnichannel. They’ve arrived.

2020 Surveys