Italian consumers are increasingly worried about the effects of rising prices, as well as the invasion of Ukraine. Of Italians surveyed, six in ten expressed a negative view of the current economy; hopes for an economic recovery are lower than they were throughout the entire COVID-19 pandemic. Consumers perceived the highest price increases in groceries and fuel, along with strong increase in spend. These sentiments have translated into reduced consumption. Changed consumer behavior is also apparent, with a shift towards discounters and private-label brands. Price, value for money, and availability are the biggest drivers of these choices.
These exhibits are based on survey data collected in Italy from April 12–18, 2022. Check back for regular updates on Italy consumer sentiments, behaviors, income, spending, and expectations.