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Stacey Haas


Works with consumer companies on driving growth through portfolio strategy and innovation

As a leader in McKinsey’s Consumer Practice, Stacey helps clients drive profitable growth, with a focus on portfolio strategy, innovation, and design-to-deliver above-market growth.

Recent examples of client work include the following:

  • designed a new approach to driving breakthrough innovation for a consumer company
  • guided a consumer-packaged-goods company through a global product-offering redesign while also building the internal design-to-value (an integrated approach to designing products that deliver the greatest value) capabilities
  • developed, in collaboration with a client and McKinsey Design, a new product, from the process of defining the “white space” to the development of the consumer-tested working prototype

Stacey is also a leader in All-In, McKinsey’s diversity and inclusion initiative.

Published Work

The next frontier in consumer goods: Digitally enabled innovation,” McKinsey & Company, April 2022

What’s ahead for US restaurants,” McKinsey & Company, October 2020

Reimagining consumer-goods innovation for the next normal,” McKinsey & Company, October 2020

Eating out(side): Restaurant dining in the next normal,” McKinsey & Company, August 2020

Will innovation finally add up for consumer-goods companies?,” McKinsey & Company, August 2020

Understanding and shaping consumer behavior in the next normal,” McKinsey & Company, July 2020

Delivering when it matters: Quick-service restaurants in coronavirus times,” McKinsey & Company, April 2020

Shattering the glass runway,” McKinsey & Company, October 2018

From lab to leader: How consumer companies can drive growth at scale with disruptive innovation,” McKinsey & Company, September 2018

Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth,” McKinsey & Company, June 2018


Harvard Business School

University of Michigan
BSE, MSE, industrial & operations engineering