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Megan Pacchia

PartnerNew Jersey

Megan advises global consumer and retail clients on holistic growth strategy, digital transformation, and agile operating model topics to help executives design, execute, and deliver above market growth.

Megan Pacchia is a Partner in McKinsey & Company’s New Jersey Office and a leader in the North America Retail Practice. She has worked extensively on commercial topics during the past 12 years, specifically: growth strategies, e-commerce and omnichannel strategy development and execution, digital business building, personalization, and agility at scale. Megan leads the consumer-facing vertical of McKinsey’s NeXT Commerce special initiative and McKinsey’s North America Beauty Practice.

Her recent work includes:

  • leading a five-year growth and M&A strategy for a global skincare player to add $1bn topline by 2027
  • leading the strategy, design and build of a retail media network for a leading specialty retailer
  • leading the holistic digital transformation, including e-commerce, digital marketing, and martech strategy and execution for a global beauty player
  • leading the strategy and execution to double Amazon and D2C for a leading global apparel player
  • leading an agile marketing personalization growth strategy and execution for a global athletic player to double their digital business in 2 years
  • leading the corporate and omnichannel strategy for a leading specialty retailer
  • leading e-commerce and holistic channel strategy for a leading global beverage company to 2x its online business in 3 years
  • leading global e-commerce growth strategy for a global toy manufacturer, with a focus on channel management and implementation plan
  • leading the global turnaround strategy for a global cosmetics player to develop a path to profitable growth in 12 to 18 months

Prior to joining McKinsey, Megan worked at Morgan Stanley in Investment Banking, and Johnson & Johnson in the Global Marketing Group where she focused on digital strategy. She received an MBA from Harvard Business School and a BS in History from Wesleyan University.

Published work

The beauty market in 2023: A special State of Fashion report,” McKinsey & Company, May 2023

E-commerce: At the center of profitable growth in consumer goods,” McKinsey & Company, July 2022

The rise of commerce media: The opportunity for CPGs,” McKinsey & Company, February 2022

Taking a good look at the beauty industry,” McKinsey & Company, July 2021

High growth, low profit: The e-commerce dilemma for CPG companies,” McKinsey & Company, May 2021

Ready to ‘where’: Getting sharp on apparel omnichannel excellence,” McKinsey & Company, August 2019


Harvard University

Wesleyan University