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Marla Capozzi


Designs and leads transformation programs for senior executives on the strategy, innovation, digital, and inspirational leadership needed to shape the future

Marla is a leader in McKinsey Academy, a unit of the firm dedicated to building executive leadership and frontline capabilities for clients at scale. She designs and leads transformation programs for executives on the strategy, innovation, digital, and inspirational leadership needed to shape the future.

She has spent more than two decades serving global clients on topics including growth, innovation, and digital strategy, as well as designing and establishing incubators and corporate-venture arms. During her tenure with McKinsey, Marla has been a leader of the firm’s global strategy and innovation work and developed innovative strategies and business models for clients across sectors. She has also served on the McKinsey regional technology council, a leadership team focused on furthering the firm’s digitization.

Marla served as the first woman to chair the Babson College board of trustees. She also has been an adjunct professor of strategy and innovation at F.W. Olin Graduate School of Business at Babson. Marla is a frequent lecturer, speaker, and writer on strategy, innovation, and leadership.

Marla also serves various not-for-profit and innovation organizations, including Innovating 50, which is a part of the World 50 organization. She is a regular judge and mentor for MassChallenge, the global start-up accelerator. She was also an appointed member of the Council for Innovation in Massachusetts to drive innovation in government.

Published work

CEO alpha: A new approach to generating private equity outperformance,” McKinsey & Company, March 2023

Advance learning to shape the future—and deliver today,” McKinsey & Company, March 2021

Are you a ‘team of learners,’ or do you learn as a team?” McKinsey & Company, July 2020

The perils of best practice: Should you emulate Apple?” McKinsey & Company, September 2012

Battle-test your innovation strategy,” McKinsey Quarterly, December 2012

Sparking creativity in teams: An executive’s guide,” McKinsey Quarterly, April 2011

Cultivating innovation: An interview with the CEO of a leading Italian design firm,” McKinsey & Company, February 2009

Leadership and innovation,” McKinsey Quarterly, January 2008

Past experience

Babson College
Board member and adjunct professor

Lotus Institute
Product development


Babson College