McKinsey Solutions Privacy Notice

PurposeCategories of personal dataLegal basis for useData access
Benchmarking and analyticsWe do benchmark, data analytics, and reporting activities, such as the analysis of inputs, usage, and performance metrics of our Solutions across industries, users, and our clients, including Your Organization. This may include analyzing the change in certain metrics for the users or our clients of the Solutions. Where we provide analytics or reports, we only do so after we have sanitized or aggregated the data, except for the data provided to Your Organization at their direction.Specific business information related to you, your professional background and role, location, access, inputs, usage, and behavioral data or similar information (like your productivity, progress, and proficiency data).Legitimate interest in doing research, analytics, improving our services, and reporting activities as part of our business and, when needed, your consent to McKinsey or to the third parties that provide us with the information (such as Your Organization).McKinsey subsidiaries and affiliates, our clients, including Your Organization, and third party service providers as disclosed in our McKinsey.com Privacy Notice.
Provision, operation, and improvement of McKinsey’s services and SolutionsProvide our services or products to our clients, including benchmarking products. This includes the operation, maintenance, and improvement of the services and Solutions, and if you use multiple Solutions, combining your usage and behavioral data from those Solutions to improve our services or products. This may include identifying other courses, services, or offerings of McKinsey that may be of interest to you or current or prospective users or clients.Access, inputs, usage data, including behavioral data, email, name for communication with you, preferences on website or app use, or similar information (e.g., your productivity, progress, and proficiency data).Legitimate interest in promoting and protecting McKinsey, provision and improvement of our services and building and maintaining relationships.McKinsey subsidiaries and affiliates, our clients, including Your Organization, and third party service providers as disclosed in our McKinsey.com Privacy Notice.
Compliance with laws, and exercise legal actionsComply with all applicable regulations, exercise legal actions and legal defenses, prevent fraud, enforce McKinsey’s agreements, this Privacy Notice, the Cookie Notice and our terms of use and comply with our corporate reporting obligations.Categories of data will depend on the particular regulation or request coming from a competent authority.Compliance with all applicable laws and regulations.McKinsey subsidiaries and affiliates and third party service providers as disclosed in our McKinsey.com Privacy Notice.
Applications, security, and Solutions performanceMcKinsey may collect personal data from your use of our applications, websites and services to analyze user activity to fix errors, monitor usage, and improve the security and performance of our websites, services and Solutions and mobile applications. For example, McKinsey receives reports on some of our mobile applications’ aggregate usage and browsing patterns. McKinsey also receives reports on certain errors occurring within mobile applications.Data on browsing patterns and mobile app usage, User ID/Name/Business email address and IP address including information about the type of device used, articles accessed, and other events occurring within our apps.Legitimate interest to improve functionality and ensure security of users data and our business.McKinsey subsidiaries and affiliates and third party service providers as disclosed in our McKinsey.com Privacy Notice.
Aggregation, anonymization, and deidentification of your dataMcKinsey may aggregate, de-identify or anonymize your personal data so that, depending on the law, your data is no longer considered as personal data. We may use this anonymous data for the provision and improvement of our services, including training and improving artificial intelligence and other data models, building benchmark databases or creating reports on sanitized or aggregate trends and metrics, as well as tracking impact or usage of our Solutions like total number of users, assessing completion rates and/or analyzing assessment scores.Access, inputs, usage data including behavioral data, productivity, progress, and proficiency data, or similar information.Legitimate interest for the provision and improvement of our services and to protect your privacy.McKinsey maintains anonymized personal data in anonymized form and does not use or permit others to use anonymized data in any way that would identify or reidentify individuals in the data set.
Category of Personal DataData We CollectSourcesPurposesDisclosures for a Business PurposeDisclosures for Targeted AdvertisingRetention
IdentifiersName, mailing address, email address, phone number, and other contact information.Collected online or offline when you directly provide it to us, by visiting our Solutions or through your use of our features or services, or from third parties.We collect this data for the purposes listed in section two above.Shared with our affiliates, subsidiaries, partners, vendors, and service providers as described in section five above.Shared with our advertising networks and third parties that provide marketing and data analytics services, such as social media platforms used to deliver our ads.We keep personal data only as long as necessary to accomplish the business purposes for which it was collected and to meet our legal or contractual obligations as described in section seven above.
Protected classification characteristics under California or federal lawNot collected.N/AN/AN/AN/AN/A
Commercial informationServices or features utilized or usage histories or tendencies.Collected online or offline when you directly provide it to us, by visiting our Solutions or through your use of our features or services, or from third parties.We collect this data for the purposes listed in section two above.Shared with our affiliates, subsidiaries, partners, vendors, and service providers as described in section five above.NoneWe keep personal data only as long as necessary to accomplish the business purposes for which it was collected and to meet our legal or contractual obligations as described in section seven above.
Biometric informationNot collected.N/AN/AN/AN/AN/A
Internet or other similar network activityInformation on interactions with our Solutions and features including applications or advertisements.Collected online when you directly provide it to us, by visiting our Solutions or through your use of our features or services, or from third parties.We collect this data for the purposes listed in section two above.Shared with our affiliates, subsidiaries, partners, vendors, and service providers as described in section five above.Shared with our advertising networks and third parties that provide marketing and data analytics services, such as social media platforms used to deliver our ads.We keep personal data only as long as necessary to accomplish the business purposes for which it was collected and to meet our legal or contractual obligations as described in section seven above.
Geolocation dataImprecise location data generated from IP address.For more information, please see section two above.Collected online when you directly provide it to us, by visiting our Solutions or through your use of our features or services, or from third parties.We collect this data for the purposes listed in section two above.Shared with our affiliates, subsidiaries, partners, vendors, and service providers as described in section five above.Shared with our advertising networks and third parties that provide marketing and data analytics services, such as social media platforms used to deliver our ads.We keep personal data only as long as necessary to accomplish the business purposes for which it was collected and to meet our legal or contractual obligations as described in section seven above.
Sensory data (audio, video, etc.)Not collected.N/AN/AN/AN/AN/A
Professional or employment-related informationJob title and employer.Collected online or offline when you directly provide it to us, by visiting our Solutions or through your use of our features or services, or from third parties.We collect this data for the purposes listed in section two above.Shared with our affiliates, subsidiaries, partners, vendors, and service providers as described in section five above.Shared with our advertising networks and third parties that provide marketing and data analytics services, such as social media platforms used to deliver our ads.We keep personal data only as long as necessary to accomplish the business purposes for which it was collected and to meet our legal or contractual obligations as described in section seven above.
Non-public education informationNot collected.N/AN/AN/AN/AN/A
Inferences drawn from other personal informationInferences used to create a profile reflecting a person's preferences, characteristics predispositions, behavior, and attitudes.Collected online or offline when you directly provide it to us, by visiting our Solutions or through your use of our features or services, or from third parties.We collect this data for the purposes listed in section two above.Shared with our affiliates, subsidiaries, partners, vendors, and service providers as described in section five above.Shared with our advertising networks and third parties that provide marketing and data analytics services, such as social media platforms used to deliver our ads.We keep personal data only as long as necessary to accomplish the business purposes for which it was collected and to meet our legal or contractual obligations as described in section seven above.
Sensitive personal informationSolutions account log-in information.For more information, please see section two above.Collected online or offline when you directly provide it to us, by visiting our Solutions or through your use of our features or services, or from third parties.We collect this data for the purposes listed in section two above.We do not use sensitive personal information for purposes other than those listed in Cal. Civ. Code § 7027(m) and we do not “sell” or “share” this information.Shared with our affiliates, subsidiaries, partners, vendors, and service providers as described in section five above.NoneWe keep personal data only as long as necessary to accomplish the business purposes for which it was collected and to meet our legal or contractual obligations as described in section seven above.