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Stacey Haas

Partner, Detroit
Works with consumer companies on driving growth through portfolio strategy and innovation

About Stacey

As a leader in McKinsey’s Marketing & Sales Practice, Stacey helps clients transform their marketing and sales capabilities, with a particular focus on portfolio strategy, innovation, and product design to deliver above-market growth.

Among her recent engagements, Stacey has:

  • designed a new approach to driving breakthrough innovation for a consumer company
  • guided a consumer packaged goods company through a global product offering redesign while also building their internal Design to Value (an integrated approach to designing products that deliver the greatest value) capabilities
  • developed, with a client and Lunar, a new product from defining the white space to consumer-tested working prototype

Stacey serves on the Board of Directors of Inforum, a leading Michigan-based professional women’s alliance.

Published Work

Shattering the glass runway,” McKinsey & Company, October 2018

From lab to leader: How consumer companies can drive growth at scale with disruptive innovation,” McKinsey & Company, September 2018

Marketing’s hidden treasure: Better CPE can unlock millions to fuel growth,” McKinsey & Company, June 2018


Harvard Business School

University of Michigan
BSE, MSE, industrial & operations engineering