As a partner in McKinsey’s Growth, Marketing & Sales Practice, Sinem brings a decade of experience supporting companies in the B2B sector with an emphasis on agriculture, chemicals, and food value chains. Sinem helps clients pursue sales growth, working with them on go-to-market strategy, sales analytics, sales capability building, and sales technology enablement. A current focus of her work is helping clients grow their green product portfolio in a journey toward net zero greenhouse gas emissions.
Sinem has been a speaker at various conferences and workshops and has participated in roundtables in North America on McKinsey’s latest sales research and B2B trends.