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Sebastian Kempf

Partner, Düsseldorf
Coleads McKinsey's initiative for marketing and sales and aftersales for automotive and industrial companies in Europe, with a strong focus on digital disruptions, growth, and transformation programs

About Sebastian

Sebastian has extensive experience serving automotive OEMs, suppliers, and distributors. He also has broad experience in serving industrial players and private-equity funds. His passion is on marketing and sales and aftersales transformations. Sebastian is coleader of our marketing and sales work for advanced industries in Europe. He is also coleader of our EMEA dealer and distributor segment, being coauthor of our latest perspectives on "the changing aftermarket game."

Recent examples of his client work include the following:

  • supporting multiple strategic projects for leading automotive OEMs, such as car data monetization and connected cars
  • developing big data and advanced-analytics strategies for automotive players
  • leading agility and leadership transformation for global premium OEM
  • launching a holistic commercial-excellence program at a leading automotive supplier
  • developing a global strategy for aftersales division of an automotive OEM
  • designing the new aftermarket organization for a leading automotive supplier
  • leading growth projects and portfolio strategy for aftermarket distributors
  • supporting multiple projects for private-equity clients

Published Work

Ready for inspection: The automotive aftermarket in 2030,” McKinsey & Company, August 2018

The changing aftermarket game—and how automotive suppliers can benefit from arising opportunities,” McKinsey & Company, July 2017

Innovating automotive retail,” McKinsey & Company, February 2014



EBS University of Business and Law
BSc, business management