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Sebastian Kempf

Leads our lifecycle products and services work for advanced industries in Europe and helps companies with growth strategies, new business models, digital disruptions, and large-scale performance transformations

Sebastian has extensive experience serving leading mobility, industrial, and private equity clients. With a passion for creating new business models and growth opportunities, Sebastian leads our lifecycle products and services work for advanced industries in Europe, including digital services, aftersales, and auto financing or leasing. In addition, he coleads the advanced industries sales and marketing activities.

Examples of Sebastian’s recent client work include the following:

  • developing new digital business models—such as e-commerce and digital sales—for mobility clients
  • building a greenfield leasing attacker for a leading captive company
  • supporting multiple strategic projects for leading automotive OEMs, such as lifecycle management, car data monetization, and direct-to-consumer business
  • developing a growth strategy and aftersales-as-a-service offering for a private equity portfolio company
  • enabling big data and advanced-analytics strategies for automotive companies
  • leading an agility and leadership transformation for a global premium automotive OEM
  • launching a holistic commercial-excellence program at a leading automotive supplier
  • developing a global strategy for the aftersales division of an automotive OEM
  • leading growth projects and digital platform building for aftermarket distributors

Sebastian is managing partner of our Düsseldorf office. He has launched our regional startup initiative and engages in transatlantic relationships—being a Young Leader of Atlantik-Brücke e.V—as well as various social initiatives.

Published Work

Winning in the European automotive industry: A micromarket approach,” McKinsey & Company, February 2024

M&A, value creation, and the automotive aftermarket,” McKinsey & Company, July 2023

Business mobility payments: On the road to change,” McKinsey & Company, July 2022

Making every part count: A component view on disruption in the automotive aftermarket for light vehicles until 2030,” McKinsey & Company, May 2021

Subscribed to future auto finance yet?,” McKinsey & Company, November 2020

Leaving the niche: Seven steps for a successful go-to-market model for electric vehicles,” McKinsey & Company, June 2020

Beyond coronavirus: The road ahead for the automotive aftermarket,” McKinsey & Company, May 2020

Ready for inspection: The automotive aftermarket in 2030,” McKinsey & Company, August 2018

The changing aftermarket game—and how automotive suppliers can benefit from arising opportunities,” McKinsey & Company, July 2017

Innovating automotive retail,” McKinsey & Company, February 2014



EBS University of Business and Law
BSc, business management