Ryan serves clients across a wide range of marketing and sales projects to drive transformational change in commercial organizations. He has specific expertise in pricing, key-account management, segment marketing, and go-to-market strategies, across a range of industries and leads our B2B sales excellence work in North America.
Examples of Ryan’s recent client work includes the following:
- leading a marketing and pricing transformation at a global automotive OEM, driving more than $500 million in bottom-line impact through multiple commercial initiatives
- designing a full-scale pricing-transformation program for multiple business units of a Fortune 100 global chemicals company—pricing transformation addressed strategic, value-based, and transaction-pricing levers through multiple channel structures—delivering over 2 percent return on sales
- supporting a key-account management transformation for a global chemicals distributor, identifying more than 15 percent in top-line growth
- leading a commercial transformation at a global agro-chemicals client, including a global capability assessment across core marketing and sales activities, and the implementation of a new key-account-management approach for distributors and end-customer demand-generation program in the United States business
- developing a global strategy and go-to-market approach within a targeted industry segment for a global logistics player, delivering over $1 billion in top-line growth
Prior to joining McKinsey, Ryan spent 4 years as a consultant with Accenture working in mining, oil and gas, utilities, and other industries. Outside of McKinsey, Ryan is an active volunteer coach for multiple sports teams for his children.
Published work
“By the numbers: What drives sales-growth outperformance,” McKinsey & Company, April 2021
“How digital is powering the next wave of growth in key-account management,” McKinsey & Company, August 2019
“Choosing the right path to growth,” McKinsey Quarterly, October 2018
“How to unlock growth in the largest accounts,” McKinsey & Company, September 2016
Education
Kellogg School of Management
MBA
Northwestern University Pritzker School of Law
JD
University of North Carolina
BSBA