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Rui Neves

Senior PartnerLisbon

Advises insurers and bankers on growth and improving business performance, with a focus on digital and advanced analytics


Rui advises long-standing, iconic insurance companies and banks. He leads McKinsey’s digital and analytics work in the European insurance sector, with a focus on bancassurance and direct insurance. He also leads all insurance work in Iberia.

In client work, Rui helps leading financial-services firms address a broad range of issues, from growth to business-performance improvement to digital transformations. He also serves insurance clients more broadly on issues ranging from strategy and optimization to automation and pricing.

Published Work

Are motor claims in Europe about to rebound?”, McKinsey & Company, August 2021

CXO perspectives: A conversation on the future of bancassurance,” McKinsey & Company, April 2021

European bancassurance: Impact of COVID-19 and the next normal,” McKinsey & Company, July 2020

Scaling the impact of advanced analytics in Iberian insurance,” McKinsey & Company, April 2020

Ten years of change in direct insurance,” McKinsey & Company, July 2019

Digital refinement: New opportunities for growth in the bancassurance channel,” McKinsey & Company, June 2019

Bancassurance: It's time to go digital,” McKinsey & Company, March 2019

Past Experience

Procter & Gamble
Planning and supply-systems manager


Imperial College London
MSc, mechanical engineering

Universidade do Porto
Licenciatura, mechanical engineering