Rui advises long-standing, iconic insurance companies and banks. He leads McKinsey’s digital and analytics work in the European insurance sector, with a focus on bancassurance and direct insurance. He also leads all insurance work in Iberia.
In client work, Rui helps leading financial-services firms address a broad range of issues, from growth to business-performance improvement to digital transformations. He also serves insurance clients more broadly on issues ranging from strategy and optimization to automation and pricing.
Published Work
“CXO perspectives: A conversation on the future of bancassurance,” McKinsey & Company, April 2021
“European bancassurance: Impact of COVID-19 and the next normal,” McKinsey & Company, July 2020
“Scaling the impact of advanced analytics in Iberian insurance,” McKinsey & Company, April 2020
“Ten years of change in direct insurance,” McKinsey & Company, July 2019
“Digital refinement: New opportunities for growth in the bancassurance channel,” McKinsey & Company, June 2019
“Bancassurance: It's time to go digital,” McKinsey & Company, March 2019
Past Experience
Procter & Gamble
Planning and supply-systems manager
Education
Imperial College London
MSc, mechanical engineering
Universidade do Porto
Licenciatura, mechanical engineering