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Rui Neves

Senior PartnerLisbon

Advises insurers and bankers on growth and improving business performance, with a focus on digital and advanced analytics

Rui advises long-standing, iconic insurance companies and banks. He leads McKinsey’s digital and analytics work in the European insurance sector, with a focus on bancassurance and direct insurance. He also leads all insurance work in Iberia.

In client work, Rui helps leading financial-services firms address a broad range of issues, from growth to business-performance improvement to digital transformations. He also serves insurance clients more broadly on issues ranging from strategy and optimization to automation and pricing.

Published Work

On the brink: Realizing the value of analytics in insurance, McKinsey & Company, February 2023

Are motor claims in Europe about to rebound?”, McKinsey & Company, August 2021

CXO perspectives: A conversation on the future of bancassurance,” McKinsey & Company, April 2021

European bancassurance: Impact of COVID-19 and the next normal,” McKinsey & Company, July 2020

Scaling the impact of advanced analytics in Iberian insurance,” McKinsey & Company, April 2020

Ten years of change in direct insurance,” McKinsey & Company, July 2019

Digital refinement: New opportunities for growth in the bancassurance channel,” McKinsey & Company, June 2019

Bancassurance: It's time to go digital,” McKinsey & Company, March 2019

Past Experience

Procter & Gamble
Planning and supply-systems manager


Imperial College London
MSc, mechanical engineering

Universidade do Porto
Licenciatura, mechanical engineering