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Priyanka Agarwal

PartnerNew York

Helps drive topline growth in B2B and B2C businesses in the tech and telecom sector using advanced analytics, personalized marketing, and go-to-market excellence

Priyanka is a leader who operates at the intersection of technology and telecom, marketing and sales, and advanced analytics, enabling companies to drive top-line growth across B2B and B2C businesses with cutting edge technology, agile marketing and go-to-market excellence.

She leads McKinsey’s work in B2B growth globally, with a focus on small and medium-sized enterprises (SMEs), and analytics-driven growth across the customer life cycle. She is also the global leader of one of the firm’s proprietary solutions for enabling lead generation and growth for SMEs. She also has led growth transformations across operators and technology players in the United States, Canada, and Europe.

Priyanka is an expert in B2B revenue-growth topics including pricing, customer-value management, acquisition and lead generation, and go to market. Specializing in technology, media, and telecommunication companies, she uses data and advanced analytics to design and implement customer-centric strategies, set ambition, and deliver marketing and sales transformations and capability-building across sectors.

Examples of Priyanka’s recent work include the following:

  • leading end-to-end SME growth transformations for telco operators and tech companies to enable initiatives including improved acquisition, churn management, cross-sell and upsell, advanced-analytics-driven pricing initiatives, agile marketing, and sales-execution playbooks
  • developing an advanced-analytics-based dynamic pricing tool for a telco operator which integrated into its configure-price-quote systems to optimize discounts
  • leading a B2B go-to-market transformation program for a telco, covering segmentation, territory design, virtual sales model, and upgrading sales key-performance indicators to match its objectives and key results
  • running an end-to-end customer success transformation for a media-technology company with focus on customer retention and value expansion through analytics, marketing, and frontline capability building
  • running diagnostics for B2B players to rapidly prioritize focus across all growth levers and develop a road map of value capture to drive growth
  • enabling fast growing technology companies to accelerate customer growth by deploying analytics-enabled lead generation—particularly in SMEs—and conversion through go-to-market excellence

Published work

Winning the SMB tech market in a challenging economy,” McKinsey & Company, February 2023


Senior analyst


Indian Institute of Management Bangalore

Netaji Subhas University of Technology
BEng, computer science