About Pedro

Pedro is a senior partner in the Lisbon office and a member of the Telecommunications, Media & Entertainment, and the Marketing & Sales Practices.

Since joining the firm in 1995, he has served a wide range of clients in the telecom, media and public sectors, developing projects ranging from strategy and marketing to operations—and with a strong component of change management.

In the telecom industry, he supports operators in different geographies (Europe, Latin America, and Africa) on all kind of issues, including leading turnaround programs and developing both commercial and international strategies. Pedro led the complete turnaround of a TV-centric media group and helped several businesses in shaping their strategies along the telecom/media value chain.

He has  long-standing experience in the transportation sector and helped pioneer McKinsey’s practice in Angola.

Pedro has played an important role in the Luso-Brazilian Foundation.

Published work

“Portugal: The imperative of growth” (PDF–1.9 MB), McKinsey & Company and Confederacao Empresarial de Portugal, December 2011

“Mature marketing: A winning formula for a new era in telecoms” (PDF–318 KB), McKinsey & Company, January 2010

Past experience

Major cement and building materials company
Marketing manager

Instituto Superior de Economia e Gestão (ISEG)
Teaching assistant of marketing and marketing research

Education

Catolica Lisbon School of Business & Economics
MBA

Instituto Superior de Economia e Gestão (ISEG)
Undergraduate degree, business administration