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Oskar Lingqvist

Senior PartnerStockholm

Supports participants in the Forest Products sector around the globe, helping refine and execute strategic initiatives, and improve operations

Oskar Lingqvist is the global leader of McKinsey's Paper & Forest Products Practice, where he serves a range of clients, including four leading pulp, paper and packaging players in Europe and North America. Through his 10+ years, Oskar has also served leadership roles within Marketing & Sales, focusing on B2B sales, pricing, and other commercial topics.

His experience in the industry ranges from strategy efforts to operations and functional improvement programs. His contributions and roles included:

  • supporting a fixed cost improvement program at eight paper, pulp and packaging improvement mills, achieving on average 20% cost savings in 12 months for the client manufacturer
  • assisting in another total fixed cost improvement program for a leading European packaging player that covered all support & sales functions
  • managing an Overall Equipment Effectiveness (OEE) improvement program covering over 10 packaging plants for a European packaging major
  • supporting the development of an integrated strategy (including operational improvements) for a leading global pulp producer
  • leading a multi-year lean transformation program at a major Swedish steel company

Oskar is a frequent contributor to online forums and at conferences devoted to industry and functional topics.

Published work

The potential impact of reusable packaging,” McKinsey & Company, April 2023

Navigating regulatory uncertainty in packaging: A new wave of chemical-substance regulations,” McKinsey & Company, July 2022

Perspectives on paper and forest products in 2022: How can CEOs navigate today’s era of transformational change?,” McKinsey & Company, April 2022

Beyond COVID-19: The new consumer behavior is sticking in the tissue industry,” McKinsey & Company, October 2021

Tapping digital’s full potential in pulp and paper process optimization,” McKinsey & Company, August 2021

Preparing for the flood: How packaging companies can catch the postpandemic wave of new product launches,” McKinsey & Company, August 2021

Sustainability in packaging: Consumer views in emerging Asia,” McKinsey & Company, March 2021

Sustainability in packaging: Inside the minds of global consumers,” McKinsey & Company, December 2020

Sustainability in packaging: Inside the minds of US consumers,” McKinsey & Company, October 2020

Graphic-paper producers: Boosting resilience amid the COVID-19 crisis,” McKinsey & Company, September 2020

Beyond COVID-19: The next normal for packaging design,” McKinsey & Company, July 2020

Shaping the next normal of packaging beyond COVID-19,” McKinsey & Company, May 2020

How the packaging industry can navigate the coronavirus pandemic,” McKinsey & Company, April 2020

"Do you really understand how your business customers buy?," McKinsey Quarterly, February 2015

"The B2B customer decision journey: The route to increased sales," Forbes, April 2013

"The best sales leaders are trend hunters," Harvard Business Review blog, July 2012


Linköping University, Sweden
MSc, industrial engineering

Linköping University, Sweden
BA, marketing