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Nina Lind


Advises airline, travel, and technology companies on growth strategy and commercial topics, including partnership strategies, digital, and customer experience

Nina’s areas of expertise include growth strategy, digital business building, commercial topics, partnership strategies, and mergers, acquisitions and divestments, with a focus on aviation, travel, and technology. She helps shape McKinsey’s Travel, Logistics & Infrastructure Practice’s knowledge and innovation agenda and its tools and capabilities. She has worked with organizations in Western Europe, the United States, Canada, and China.

Examples of Nina’s recent client work include the following:

  • developing the sales and distribution model of a European travel company, leading to a new set of commercial agreements and partnerships, a revenue uplift of 15 percent in direct channels, and a significant decrease in distribution cost
  • leading a diagnostic for a major airline to identify revenue and cost opportunities in network, sales, and all commercial functions, including pricing and revenue management, leading to a significant profit and opportunity of 10 percent in earnings before interest and taxes
  • supporting a technology and software company in developing a growth strategy to build on existing system-integration services, platform products, and capabilities

Published work

How airlines can handle busier summers—and comparatively quiet winters,” McKinsey & Company, January 2024

How airline CIOs can turn IT from a cost center to a profit center,” McKinsey & Company, December 2023

Checking in on the aviation value chain’s recovery,” McKinsey & Company, October 2023

Travel startups: Disruption from within?,” McKinsey & Company, March 2023

Understanding the pandemic’s impact on the aviation value chain,” McKinsey & Company, December 2022

Airline retailing: How payment innovation can improve the bottom line,” McKinsey & Company, September 2022

What will it take to go from ‘travel shock’ to surge?,” McKinsey & Company, November 2021

Back to the future? Airline sector poised for change post-COVID-19,” McKinsey & Company, April 2021

Ready for check-in? Lessons from the German travel recovery,” McKinsey & Company, July 2020

Hospitality and COVID-19: How long until ‘no vacancy’ for US hotels?,” McKinsey & Company, June 2020

Airline retailing: The value at stake, McKinsey & Company, November 2019

Past Experience

Freight manager


KEDGE Business School
Double diploma, European business program

Münster University of Applied Sciences
Double diploma, European business program