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Michael Chi Chen

PartnerBeijing

Drives growth and digital transformation for consumer and food and beverage companies across Greater China

Michael is a partner in McKinsey’s Beijing office, where he leads the firm’s efforts in the consumer practice and the food and beverage sector across Greater China. With a robust background in business transformation and digital solutions, Michael has been instrumental in guiding companies through complex growth strategies and operational improvements.

Michael’s recent client work includes:

  • leading a comprehensive business transformation for a technology company in the gold and jewelry industry, focusing on digital solutions and new business models
  • spearheading a growth transformation for a national dealership in China, enhancing operations and building new business avenues in electric vehicles and auto financing
  • executing a strategic transformation for a leading construction company, revitalizing its dealership business and expanding into the mining sector

Outside of McKinsey, Michael has contributed significantly to the community by founding a digital-based eldercare service in Beijing, showcasing his commitment to social impact. Before joining McKinsey, he gained valuable experience in entrepreneurship and business development, holding leadership roles in various sectors.