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Melanie Krawina

Associate PartnerVienna

Helps tech and AI-driven companies build, scale, and accelerate new digital businesses and products

Melanie serves technology and AI-driven companies across Europe and EMEA, helping corporates, scale-ups, and investors launch and grow next-generation digital businesses. She focuses on business building, product strategy, and go-to-market acceleration, supporting leadership teams in designing ventures and products that achieve rapid and sustainable growth.

She brings deep expertise in AI-native venture creation, SaaS growth, engineering excellence, and product-led execution. Working at the intersection of strategy and delivery, Melanie partners with executives, founders, and product leaders to define scalable business models, develop differentiated product and technology roadmaps, and build the cross-functional capabilities needed to sustain high-velocity growth. Melanie’s background as a developer and researcher enables her to collaborate seamlessly with engineering organizations, ensuring that technical choices reinforce strategic ambition.

Examples of her recent client work include the following:

  • defining the long-term product strategy and execution roadmap for an LLM-focused AI player, including developing more than three AI products built on its foundation models
  • shaping sovereign AI offerings and go-to-market strategies for multiple data center and cloud providers
  • transforming a European unicorn’s B2B software sales organization into agile commercial pods, significantly accelerating top-line performance
  • partnering with a European unicorn to build a new AI-based conversational commerce interface, encompassing product vision, design, and technical roadmap
  • advising investors across several portfolio companies on critical value-creation opportunities, including go-to-market acceleration, product-market fit, and early-stage growth levers

Past experience

CERN IdeaSquare
Research scientist

Bosch Engineering
Software developer

Education

TU Wien
MSc and BSc, physics

INSEAD
Executive education