Marc is a leader of the McKinsey Digital Practice, focused on helping clients identify digital and omnichannel opportunities for growth and performance improvement to translate into sustained growth. He serves leaders in a variety of consumer-facing businesses, including financial services, retail, media, telecommunications, and technology companies that sell into these vertical markets. In particular, Marc works with companies to set strategic direction and act on multifaceted, technical, operational, and organizational changes necessary to become more competitive.
Recently, Marc worked with a travel provider to understand and act on the way shopping and buying in the category continues to be transformed by digital channels, with actions including reallocating marketing spend and building digital and analytics capabilities to acquire customers more effectively. In addition, he helped a leading consumer-goods company design and implement a modern marketing organization with appropriate digital, analytics, and agency-management capabilities. He also supported a digital music-subscription business with competitive strategy subscriber growth and retention.
Besides his client work, Marc built McKinsey’s customer life-cycle management capability in the Americas, helping clients bring to life customer interaction approaches to drive significant business growth and profitability.
Marc has published frequently in the Harvard Business Review, CRM Magazine, and other journals on topics from evolving approaches to modern marketing to the new role of the CMO. He is co-author of the best-selling book Net Worth: Shaping Markets When Customers Make the Rules, which introduced the concept of the “infomediary” as a business model.
Marc serves on the boards of the Haas School of Business at the University of California at Berkeley and Junior Achievement of Northern California and is a member of Digital 50.