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Marc Brodherson

Senior PartnerNew York

A leader in our work in consumer internet, media, and B2B information services, helping companies across the media and advertising ecosystem, as well as legal, regulatory, and financial services, harness digital technology and data to build new businesses and transform existing ones.

Marc has spent the last 10 years helping consumer and B2B media and information companies transform their business models and operations through digital technologies and advanced analytics. With extensive knowledge of advertising and marketing technologies and data science, he helps leading video, audio, and editorial content owners, distributors, and intermediaries strengthen their existing advertising-supported models and create entirely new businesses. Outside the media and advertising ecosystem, Marc also works with other B2B information-services and technology companies, investors, and end users—particularly in legal, regulatory, and financial services—to bring software-based innovation in artificial intelligence, automation, and experience redesign to professional services.

Recent experience includes:

  • redesigning the research, planning, and yield functions across traditional and digital advertising sales for a leading video programmer
  • restructuring the go-to-market organization (programmatic and direct sale) for a global digital media company across owned and third-party inventory
  • developing the ad-supported strategy and inorganic road map for a leading subscription and digital audio programmer
  • defining the managed services and software strategy for a leading alternative legal-services provider to jump-start its next wave of growth
  • transforming the consumer digital experience for a leading asset and wealth manager, redesigning its mobile and web products and underlying technology, data, and digital marketing functions

Prior to working for McKinsey, Marc worked in the first wave of digital media production and distribution as a creative executive for Emerging Pictures and for 4th Row Films, producing independent feature films, documentaries, and video advertising. He also completed an externship with the Honorable John G. Koeltl, the US District Court Judge for the Southern District of New York.

Marc currently serves on the boards of the Center for Communications and of Nielsen Social, a joint venture between McKinsey and Nielsen focused on creating the first standardized media-ratings metrics based on social media.

Published work

The power of partnership: How the CEO–CMO relationship can drive outsize growth,” McKinsey & Company, October 2023

Beyond belt-tightening: How marketing can drive resiliency during uncertain times,” McKinsey Quarterly, June 2023

Six secrets of unleashing the power of retail media,” McKinsey & Company, May 2023

Social commerce: The future of how consumers interact with brands,” McKinsey & Company, October 2022

Commerce media: The new force transforming advertising,” McKinsey & Company, July 2022

Busted! Five myths about retail media,” McKinsey & Company, June 2022

The rise of commerce media,” McKinsey & Company, January 2022

A customer-centric approach to marketing in a privacy-first world,” McKinsey & Company, May 2021

The demise of third-party cookies and identifiers,” McKinsey & Company, April 2021

Why every business needs a full-funnel marketing strategy,” McKinsey & Company, February 2021

US consumer-packaged-goods advertising in the next normal,” McKinsey & Company, October 2020

Women in law firms,” McKinsey & Company, October 2017

Creativity's bottom line: How winning companies turn creativity into business value and growth,” McKinsey & Company, June 2017


Harvard Law School

Princeton University
AB, intellectual history