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Maarten Baeten

PartnerBrussels

Supports telecom and financial services companies in transforming their organizations, leveraging technology and AI

Maarten is a partner in McKinsey’s Brussels office, where he helps leading organizations achieve large-scale transformations and build new businesses. He primarily serves clients in telecom and financial services on topics ranging from growth to tech modernization to operating model.

Maarten is passionate about helping companies harness the power of technology to drive growth and create lasting value. Some of his recent client work includes:

  • supporting a major telecommunications operator on a data transformation to scale its AI delivery capability
  • developing a growth strategy for a technology company in the United States, focusing on new market entry
  • transforming the customer service domain at a European telecommunications operator by building out agentic voice capabilities
  • supporting a financial services client in boosting their growth in SME banking, leveraging AI-powered lead generation
  • modernizing and simplifying technology for a European telecommunications provider, creating a future-proof modular foundation while reducing total cost of ownership by 25 percent

Before joining McKinsey, he was the founder of a full-service digital product studio.