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Jeff Salazar

PartnerBay Area

Shapes design vision on projects; explores and uncovers opportunities for clients to create strong connections with their customers through compelling and innovative product solutions that surprise and delight

Jeff is a partner with McKinsey Design, where his role is to shape the vision on design projects and to discern new opportunities for clients to connect with customers through viable product solutions. As a key focus of his design philosophy, Jeff is passionate about infusing the highest ideals and ensuring quality throughout all aspects of the process that brings a product from cradle to use and beyond.

Prior to McKinsey, Jeff was a partner at LUNAR, a leading industrial design firm that joined McKinsey Design following its acquisition in early 2015. While at LUNAR Jeff received numerous awards for his work; these include the Industrial Designers Society of America IDEA Gold Award, the Chicago Athenaeum Museum of Architecture and Design Good Design Award, and an iF award for products such as the Oral-B Cross Action toothbrush and the Nova Cruz eX3 electric scooter. Jeff contributed to the Hewlett-Packard Pavilion home PC, which was named Best Overall Winner in Appliance Manufacturer Magazine’s Excellence in Design competition.

Published work

Modern CPG product development calls for a new kind of product manager,” McKinsey & Company, October 2020


Art Center College of Design
BS, industrial design