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Jaime Morales


Helps companies across sectors transform and grow by developing new markets; optimizing sales, operations, and technology; and establishing new businesses, partnerships, and joint ventures

Jaime is the managing partner of our Colombia office and is based in Medellín. A native Colombian, he advises clients across industries in Latin America.

Since joining McKinsey in 1999, Jaime has helped executives pursue growth and boost the efficiency of major business functions. He has designed corporate and business-unit strategies and driven digital, commercial, operational, and human-resource transformations. While tracking the dynamic emerging economies of Latin America, he has supported due-diligence efforts for private-equity investors and provided transition assistance to several CEOs.

Examples of Jaime’s recent client work include the following:

  • developing market-entry strategies for a regional insurance company
  • supporting a major regional infrastructure client in a multiyear strategic and procurement-optimization project
  • facilitating market entry into Latin America for a travel and logistics company
  • executing several projects around strategy, organization, pricing, operations, and IT for a leading regional financial institution

He has also supported greenfield establishment of digital attackers as well as digital transformation.

Strongly focused on economic development, Jaime envisioned and executed a private-sector-sponsored competitiveness council for a major Latin American city. His publishing history includes articles about regional growth and reinvention.

Jaime serves on not-for-profit boards, including those of the World Wildlife Fund and Endeavor Global, and is a mentor for local digital start-ups.

Published work

Can Latin America reignite growth by connecting with consumers?,” McKinsey Global Insistute, June 2016

Medellín’s metamorphosis: An interview with Mayor Aníbal Gavíria,” McKinsey & Company, May 2014



The London School of Economics and Political Science
MS, international political economy

University of the Andes
BA, economics