Ido assists financial institutions in North America in marketing and sales and in customer experience, with an emphasis on digital.
He co-led the launch of McKinsey's Digital Quotient® (DQ™) to assess the digital maturity of an organization. DQ allows organizations to identify their digital strengths and weaknesses across different parts of the organization, and to compare them against hundreds of organizations around the world. Utilizing this assessment, Ido works with companies to build out digital capabilities that deliver rapid results and sustained growth.
At a US regional bank, Ido identified opportunities to triple digital sales of credit cards and checking accounts. He brought together a cross-functional team to design and launch tests to drive sales growth and established a center of excellence to run such tests on an ongoing basis.
He developed the e-commerce strategy for a top-five property-and-casualty personal-lines insurance carrier in the United States, helping the company evaluate the role of its digital sales channel and ways of integrating with other channels. The client became one of the fastest-growing multichannel carriers in the past 10 years.
Ido also helped a large North American bank gauge the optimum utilization of social media to drive results and worked with a large UK-based retail bank to identify priority areas for enhancing customer experience.
Prior to McKinsey, Ido worked for high-tech companies including NICE Systems and Texas Instruments in Israel as a senior design engineer, and at ZS Associates advising companies on sales optimization. He was also an officer in the Israeli Intelligence Corps.