Gonzalo brings to McKinsey his collaborative mindset, driving impactful results and exceptional client experiences. He has deep knowledge and expertise in analytics-driven revenue growth management and digital business building, leveraging his extensive expertise to deliver significant value. Gonzalo serves clients across various industries, with a strong focus on consumer and packaged goods. He operates in multiple functions, concentrating on revenue growth management and commercial strategy, consistently delivering strategic insights and transformative solutions.
Examples of his recent client work include:
- developing a comprehensive, end-to-end digital and analytics strategy for a global multicategory consumer-packaged goods company
- implementing next-generation analytics with a high degree of automation and recommendation engines
- developing a complete occasion-based commercial strategy, including all revenue growth management levers: pricing, assortment, promo effectiveness, and trade terms definition
- building the analytic foundation for a digital platform to sustain the client’s marketing execution, including store segmentation, purchase structures, switching matrices, pricing, and promotions analytics for modern and traditional trade in a consumer goods organization
Gonzalo enjoys cycling and speaks English, Spanish, and Italian.