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Evagelos Athanassiou


Helps global consumer-packaged-goods companies drive programmatic commercial growth transformations and realize sustainable and profitable top-line growth

Evagelos is an entrepreneurial client leader in the firm’s consumer sector and its Marketing & Sales Practice in Europe. He supports some of our key consumer clients in Europe and helps them drive programmatic, top-line growth transformations. He is the leader of our sales and in-store excellence domain in Europe, the Middle East, and Africa, given his deep experience in route-to-market, distributor management, and digital B2B ecosystems.

Recent examples of his client work include the following:

  • transforming a multimarket revenue-growth management across 15 markets for a global multicategory consumer-packaged-goods (CPG) company delivering a three-year impact of more than $400 millions
  • designing a digital B2B marketplace platform for a global beverage group enabling them to improve overall profitability through coverage expansion and cost-to-serve reduction

In parallel to his core clients, he actively supports other CPG companies in route-to-market and distributor-management topics with his fragmented-trade expertise across Eastern Europe, Africa, and Asia.

In his free time, Evagelos enjoys skiing in the Swiss Alps or spending his summer holidays with his family in Greece, where he comes from.

Published work

The execution imperative for European consumer-goods companies,” McKinsey & Company, December 2022

Digital disruption: The rise of eB2B in fragmented retail,” McKinsey & Company, January 2022

Past Experience

TurboBeads GmbH


Swiss Federal Institute of Technology
PhD and diploma, chemical and bioengineering