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Christian Zerbi


Christian Zerbi


Leads McKinsey’s medtech work across Europe and serves medical-device clients on strategy, commercial excellence, and transformation topics

Christian is a partner in McKinsey’s London office where he leads McKinsey’s work in medtech, and marketing and sales in Europe. He focuses on helping medical device clients deliver above-market value creation and growth acceleration through business-model innovation, digitally enabled commercial transformations, and capability building.

Examples of Christian’s recent client work include the following:

  • leading multiple full-potential review and growth-strategy efforts for global medical device players to unlock growth acceleration and margin expansion
  • conducting several customer experience and go-to-market model transformations, including deployment of digital and commercial analytics capabilities, in the medical device field
  • helping several medical device companies create pricing excellence and execution capabilities, including digital enablement of frontline capabilities, at scale
  • supporting multiple mergers and integrations in medical devices, leading to the redesign of commercial functions and capabilities

Prior to joining McKinsey, Christian was responsible for the digital radiography business of a medical device and solutions company in Europe. He was also an R&D clinical engineer in interventional radiology for a healthcare company.

Published work

The rise of digital marketing in medtech,” McKinsey & Company, September 2021

How the medtech industry can capture value from digital health,” McKinsey & Company, May 2021

Using ethnography to translate behavior to value in medical devices,” McKinsey & Company, January 2021

The European public-procurement opportunity: Delivering value in medtech,” McKinsey & Company, December 2018

Capturing the new ‘value’ segment in medical devices,” McKinsey & Company, January 2015

Past experience

Carestream Health
Head of Western Europe, digital imaging
Country business manager, France
Sales specialist

GE Healthcare
System engineer
Software engineer


Massachusetts Institute of Technology Sloan School of Management

Politecnico di Milano
MS, engineering

Ecole Nationale Supérieure de Techniques Avancées ParisTech
MS, engineering