Christian Zerbi

About Christian

Christian is a partner in McKinsey’s London office where he leads McKinsey’s work in medtech, and marketing and sales in Europe. He focuses on helping medical device clients deliver above-market value creation and growth acceleration through business-model innovation, digitally enabled commercial transformations, and capability building.

Examples of Christian’s recent client work include the following:

• leading multiple full-potential review and growth-strategy efforts for global medical device players to unlock growth acceleration and margin expansion
• conducting several customer experience and go-to-market model transformations, including deployment of digital and commercial analytics capabilities, in the medical device field
• helping several medical device companies create pricing excellence and execution capabilities, including digital enablement of frontline capabilities, at scale
• supporting multiple mergers and integrations in medical devices, leading to the redesign of commercial functions and capabilities

Prior to joining McKinsey, Christian was responsible for the digital radiography business of a medical device and solutions company in Europe. He was also an R&D clinical engineer in interventional radiology for a healthcare company.