About Bill

Based in Nairobi, Bill helps retail and consumer clients in Sub-Saharan Africa achieve sustainable growth and operational excellence. He works closely with clients on strategy, growth and operations issues, and is leading a major McKinsey initiative to develop insights into consumer spending, preferences, and behavior across Africa.

Bill's expertise includes merchandising, category strategy, assortment optimization, format redesign, and supply-chain transformation. Recent examples of his work include:

  • helping to develop growth strategies for consumer companies Nigeria, Egypt and South Africa, each of which resulted in significant market share gains
  • leading an end to end merchandising transformation for a leading African retailer
  • leading a large store operations transformation for a leading apparel retailer
  • developing a new grocery format for a leading African retailer
  • supporting the design and implementation of a supply chain transformation program for a leading FMCG company

Prior to joining McKinsey. Bill spent 7 years as a US naval officer and submariner, earning a master's degree in nuclear engineering from the US Naval Nuclear Power School. He joined McKinsey in Atlanta, relocating to South Africa in 2007.

Published work

East Africa: The next hub for apparel sourcing?” McKinsey & Company, August 2015

Winning in Africa's consumer market,” McKinsey & Company, July 2015

The rise of the African consumer,” McKinsey Africa Consumer Insights Center, November 2012

“Winning the $30 trillion decathlon,” McKinsey & Company, August 2012

Africa’s path to growth: 200 million new customers,” McKinsey Quarterly, June 2010

Past experience

Southwire, Inc.
Business transformation team leader

Phelps Dodge
Manager, strategic planning and business development

US Navy
Nuclear submarine officer


Georgia State University, Robinson School of Business

US Naval Nuclear Power School
MEng, nuclear engineering

Georgia Institute of Technology
BS, electrical engineering