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Barathram Ananthakrishnan

Leads the firm's work across product and technology-services companies on strategy and go-to-market topics, both through revenue acceleration and pricing uplift

Barathram leads our strategy and go-to-market work across product and technology-services companies. He has helped software, software as a service (SaaS), and tech-services companies think through enterprise growth strategies and deliver actual profitability through pricing uplift and revenue acceleration, particularly with enterprise customers.

Recent examples of Barathram’s work include the following:

  • creating a product features roadmap and strategy for an enterprise SaaS company
  • guiding enterprise pricing uplift for a tier-1 tech-services organization
  • leading enterprise large-deals sales acceleration for a digital tech-services company
  • leading R&D optimization for a global multiproduct software company

Published Work

How disruptive technologies are opening up innovative opportunities in services,” McKinsey & Company, November 2018


Indian Institute of Management, Ahmedabad

Sri Sivasubramaniya Nadar College of Engineering
BE, electronics and communication