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Barathram Ananthakrishnan

Works extensively with automotive and technology companies, advising on strategy, marketing and sales, and margin optimization


Barathram is a partner at McKinsey's Chennai office, focused on the Automotive & Assembly and Technology, Media & Telecommunications Practices. He has helped automakers, aftermarket players, and OEMs improve their business and efficiency while helping technology companies to improve productivity and think through growth and strategy. In 2020, he helped several companies in the sector combat and respond strategically to the COVID-19 pandemic.

Barathram specializes in margin transformations and large-scale growth transformations, helping companies double down on inefficient processes and reduce costs by introducing technology-enabled solutions and identify the next frontiers for growth.

Recent examples of Barathram’s work include the following:

  • optimizing costs for a major IT services provider
  • improving the margins of a large Indian commercial vehicle manufacturer
  • improving spare parts availability for an Indian OEM to avoid loss of sale
  • designing growth strategy and improving margins at a large Indian tyre manufacturer

Published Work

How disruptive technologies are opening up innovative opportunities in services,” McKinsey & Company, November 2018


Indian Institute of Management, Ahmedabad

Sri Sivasubramaniya Nadar College of Engineering
BE, electronics and communication