Anita leads McKinsey & Company’s Consumer sector in the UK and Apparel, Fashion & Luxury practice in EMEA.
Anita works extensively in the fashion, beauty, luxury, health and wellness sectors. She supports CEOs and leadership teams in shaping ambitious growth transformation agendas including international expansion, digital acceleration, advantaged consumer insights and commercial excellence. In addition, she has substantial buy-side and sell-side diligence experience with private equity players, where she brings the lens of what it takes to scale the next generation of billion-dollar plus brands.
Anita speaks regularly at industry events on the outlook for Consumer and creating future-proof business models for an AI and Tech-driven world. She is a co-author of the annual The State of Fashion report series, which McKinsey publishes in collaboration with the Business of Fashion. She has also co-authored additional reports such as The State of Beauty and the State of Fashion Tech.
Anita is on the Advisory Boards of Manzanita Capital, a PE fund with a long-term investment horizon focused on the luxury and premium niche beauty sector and BusinessLDN.
Published work
“The State of Luxury: How to navigate a slowdown,” McKinsey & Company, January 2025
The State of Fashion 2025: Challenges at every turn, McKinsey & Company, November 2024
“Luxury retail is about ‘emotions, not transactions’,” McKinsey & Company, February 2024
“The State of Fashion 2024: Finding pockets of growth as uncertainty reigns,” McKinsey & Company, November 2023
“‘Let’s not just rely on data’: Holt Renfrew’s Anne Pitcher on the future of retail,” McKinsey & Company, March 2023
“The State of Fashion 2023: Holding onto growth as global clouds gather,” McKinsey & Company, November 2022
“In search of fashion’s sustainability seekers,” McKinsey & Company, June 2022
“State of Fashion Technology Report 2022,” McKinsey & Company, May 2022
“How the fashion industry can get into a metaverse mindset,” McKinsey & Company, April 2022
“Mastering off-price fashion in an omnichannel world,” McKinsey & Company, April 2022
“Six vectors of success in online fashion,” McKinsey & Company, May 2021
“The postpandemic state of fashion,” McKinsey & Company, March 2021
“The State of Fashion 2021: In search of promise in perilous times,” McKinsey & Company, December 2020
“Rebooting retail: How technology will shape the future of retail,” McKinsey & Company, June 2020
“It’s time to rewire the fashion system: State of Fashion coronavirus update,” McKinsey & Company, April 2020
“The fashion industry in 2020: Ten top themes from The State of Fashion,” McKinsey & Company, February 2020
“The State of Fashion 2020: Navigating uncertainty,” McKinsey & Company, November 2019
“Fashion on demand,” McKinsey & Company, February 2019
“The ‘digital land grab’ in fashion,” McKinsey & Company, February 2019
“Self-disruption in the fashion industry,” McKinsey & Company, February 2019
“What radical transparency could mean for the fashion industry,” McKinsey & Company, February 2019
“Now or never: Immediacy and customer experience in fashion retail,” McKinsey & Company, February 2019
“The influence of ‘woke’ consumers on fashion,” McKinsey & Company, February 2019
“The end of ownership for fashion products?,” McKinsey & Company, February 2019
“The fashion market and ‘Trade 2.0’,” McKinsey & Company, February 2019
“How India’s ascent could change the fashion industry,” McKinsey & Company, February 2019
“Ten trends for the fashion industry to watch in 2019,” McKinsey & Company, January 2019
“Caution ahead: Global growth and the fashion industry,” McKinsey & Company, January 2019
“The State of Fashion 2019: A year of awakening,” McKinsey & Company, November 2018
Past experience
OC&C Strategy Consultants
Partner, global head of retail
Majestic Wine Group
Nonexecutive board member
Space NK Apothecary
Nonexecutive board member
Education
London School of Economics
MSc, management
Indian Institute of Management
MBA
