Anita leads our Consumer practice in the UK and our Apparel, Fashion and Luxury practice in EMEA. Her expertise extends across fashion, health and beauty, department stores, and specialty retail in Europe and North America. She brings to clients not only her specialist knowledge of these sectors, but also skills to drive multichannel and digital transformations. Anita has rich experience serving both retail and consumer businesses and is renowned for her understanding of the disruptions shaping the retail industry today. She is sought out regularly to speak on this topic at conferences and industry events.

Examples of Anita’s recent client experience include the following:

• leading an ambitious transformation programme for an international specialty retailer
• developing a growth strategy and business plan for an international beauty retailer
• supporting a European provider of services to the apparel and fashion sector in identifying key trends and strategic opportunities
• leading the due diligence of assets for private equity clients in the apparel and fashion sector

Anita also colead the 2019 annual State of Fashion report, which McKinsey published jointly with the Business of Fashion (BoF).