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Andrew Roth

Expert Associate Partner, Singapore
Drives innovation and builds digital ventures for clients

About Andrew

Andrew is an expert associate partner in McKinsey’s Singapore office, with experience in venture building. As an entrepreneur he has founded three companies and sold two. Andrew has also started several new ventures for clients globally in industries that include automotive, real estate, consumer goods, retail, and telecommunications.

With his venture-building track record, Andrew leads disciplines across product design, technology, marketing, operations, and commercial strategy to accelerate speed to market and growth and help businesses move beyond the minimum-viable-product stage into product-market fit and scale. During the process, Andrew focuses on building client digital capabilities, with a focus on product, performance marketing, and customer retention to help eliminate risk for new client ventures.

Published work

Five areas of growth for digital marketing in ASEAN,” McKinsey & Company, July 2021

Derisking corporate business launches: Five steps to overcome the most common pitfalls,” McKinsey & Company, October 2020

The big boost: How incumbents successfully scale their new businesses,” McKinsey & Company, August 2020

Past experience

Digital transformation and innovation lead, Asia Pacific region

Cofounder, CEO, board member



Loyola University Maryland
BA, international business, Asian studies