About André

André serves global companies across a wide range of industries—such as advanced electronics, high tech, medical devices, automotive, and machinery—with a strong focus on hardware and software product-development excellence, operations, and digitization.

He started his career at McKinsey in 2012, when he joined the product development team in the firm’s Operations Practice in Munich, Germany, following a career of more than ten years as an R&D engineer and manager in the high tech industry. Between 2012 and 2018, he supported leading organizations across Europe, with a special geographical focus on Denmark, Finland, Germany, and Sweden.

Examples of André’s recent client work include the following:

  • executing a lean R&D transformation at a leading high tech company
  • designing and running a product quality-excellence program at a medical devices company
  • installing a best-in-class portfolio and product management system at a software company
  • transforming the operating and organizational model of the full procurement function at a global high-tech company
  • defining various digital strategies and transformation programs for machinery companies in different areas

 André moved to McKinsey’s Tokyo office in 2018 to support Japanese companies to get to next level of growth and productivity by leveraging the breadth and depth of expertise acquired along his career of more than 18 years.

Published work

Pleasing customers when competitors can’t: Extreme product development,” McKinsey & Company, January 2017

From hardware to software: How semiconductor companies can lead a successful transformation,” McKinsey & Company, December 2016

Software development handbook: Transforming for the digital age,” McKinsey & Company, January 2016

Teaching elephants to dance (part 2),” McKinsey & Company, February 2015

Teaching elephants to dance (part 1),” McKinsey & Company, February 2015

Past experience

R&D program manager

Software and telecommunications engineer

Audio coding researcher

Portugal Telecom Inovação
Software engineer


European School of Management and Technology, Berlin

University of Porto
MS, economics
BS, electrical and computers engineering