Abdul Wahab is a senior partner in McKinsey’s Atlanta office and leads the firm’s consumer digital and AI work in North America, as well as consumer assets globally. With more than 20 years of experience in data, analytics, technology, and process optimization, he supports leading consumer organizations on large-scale digital and AI transformations that accelerate growth, improve operational performance, and build enduring capabilities.
His work spans commercial and operational domains, including revenue growth management, pricing, demand planning, personalization, sales excellence, merchandising, procurement, and marketing effectiveness.
Examples of his recent client work include:
- leading a global digital and AI transformation for a major fast-moving consumer goods company, helping redesign the operating model while implementing predictive and prescriptive demand planning, pricing, assortment, and promotional capabilities at scale
- spearheading a multiyear technology transformation for a global food company, redesigning how the organization approaches pricing, sales, marketing, and procurement while building new digital capabilities, operating structures, and talent programs
- driving an integrated commercial transformation for a leading retail and energy player, combining deep-learning-enabled pricing and personalization with broader technology modernization, data governance, and capability building
- developing an “Insights Factory” for a global retailer, enabling advanced customer life cycle management through the integration of multichannel consumer data and analytics-driven marketing use cases
Prior to McKinsey, Abdul Wahab was a senior manager at Larsen & Toubro Ltd., where he advised high-tech clients on data management, process optimization, and technology strategy.