With complex value chains, industrial companies are facing severe challenges, including the ongoing impacts of the COVID-19 pandemic, higher energy prices, continuing inflation, as well as labor shortages that threaten the product and service offering of companies. This combination of factors creates risks, but also provides opportunities.
At a time of crisis, decision makers have a chance to step back and to review existing Go-to-Market along its structures, operations, and processes.
The Go-to-Market Gamechanger Forum brings together McKinsey experts and the industry’s leading practitioners to share perspectives and discuss potential solutions from their daily work around the scheme of “Resilient growth”.