Forging resilient growth for B2B industrials, 2023
With complex value chains, industrial companies are facing severe challenges, including the ongoing impacts of the COVID-19 pandemic, higher energy prices, continuing inflation, as well as labor shortages that threaten the product and service offering of companies. This combination of factors creates risks, but also provides opportunities and at a time of crisis, decision makers have a chance to step back and to review existing Go-to-Market along its structures, operations, and processes.
The Go-to-Market Gamechanger Forum brings together McKinsey experts and the industry’s leading practitioners to share perspectives and discuss potential solutions from their daily work around the scheme of “Resilient growth”.
In this series of events, we will explore industrial Go-to-Market strategies that support resilient growth. Leading industry experts will share their experiences and participate in live problem-solving sessions, helping shape Go-to-Market strategies tailored to the current macro-economic environment.
Join us for this series of 30-minute sessions from March to November 2023. Each session will feature an expert panel and include brief perspectives from McKinsey and industry experts and an in-depth Q&A. Complimentary registration is on a first-come, first-served basis.
The 2023 series will focus on four themes that will shape industrial Go-to-Market strategies: