Go-to-Market GameChanger

Amid an era of innovation and transformation, industrial companies are seizing opportunities to redefine their value chains and meet evolving customer demands.

Rapid digital advancements, shifting market dynamics, and the pursuit of top talent are shaping the future of B2B growth, creating a landscape where bold strategies can lead to sustained success.

In this context, the question is no longer just how to navigate uncertainty but how to emerge as a growth leader. B2B winners are demonstrating that sustained growth comes from rethinking Go-to-Market strategies—streamlining operations, leveraging data and technology, and building deeper customer relationships.

The Go-to-Market Gamechanger Forum brings together commercial leaders from top industrial organizations to share actionable insights and proven strategies. Each year, the Forum focuses on a different theme around sales and go-to-market innovation. The 2025 series is on “The art of B2B Sales and GTM: How B2B Winners Keep Growing,” exploring bold approaches and practical solutions that help organizations thrive and lead in an ever-evolving market landscape.

In this series of events, we will explore industrial Go-to-Market strategies that support “The Art of Sales and Go-To-Market strategies”. Leading industry experts will share their experiences and participate in live problem-solving sessions, helping to shape Go-to-Market strategies tailored to the current macro-economic environment.

Join us for this series of 30-minute sessions from February to December 2025. Each session will feature an expert panel and include brief perspectives from McKinsey and industry experts as well as an in-depth Q&A. You can register via the LinkedIn forms below.

All webinars will start at 12 p.m. CET.