Building Sector GameChanger Forum
The Future of the Built Environment
Today’s building sector faces a variety of crucial trends and demands, including the increasing use of green materials to create net-zero buildings, the rise of modular construction to support affordable housing and combat labor shortages, and the emergence of transformative technologies such as generative AI (gen AI).
People spend around 90 percent of their time in buildings, and real estate values have grown inexorably faster than GDP for a quarter century. The need to make buildings more sustainable has gained considerable attention from corporations and investors in recent years, and green building materials are the most significant lever to reduce the building sector’s 35 percent CO2 share in the European Union. Meanwhile, one in five construction workers is over 50, leading to increased shortages in skilled labor. Finally, gen AI is driving unprecedented investment growth and adoption by corporations and consumers, offering transformative potential.
These factors represent inherent risks but also suggest critical opportunities for strategic innovation and advancement.
McKinsey’s Building Sector GameChanger Forum brings together McKinsey experts with the industry’s leading practitioners to share perspectives on how the sector can mitigate risks while maximizing opportunities. Drawing on insights from their daily work, leaders discuss potential solutions related to the theme of “mastering success in the evolving landscape of the building sector.”
The series of 30-minute sessions began in March 2024. Each session features perspectives from McKinsey and industry experts, as well as an in-depth opportunity for Q&A. Join us for an upcoming event or review videos from past events.
