This collection of articles and multimedia draws together McKinsey’s thinking on alternative proteins, from plant-based to fermentation-based to cultivated proteins. Here’s what could lie ahead along the value chain as the market develops and consumers get a taste for sustainable alternatives within food systems.

Cultivated meat

Article

Cultivated meat: Out of the lab, into the frying pan

– Making cultivated meat a $25 billion global industry by 2030 presents opportunities within and beyond today’s food industry.

The Next Normal. The future of food: Meatless?

Issue

The future of food: Meatless?

– Plant-based “meat” is all the rage. But is it just a fad? In this edition, The Next Normal peers into the future of meat and protein consumption.

Interviews 

Podcast

Growing meat instead of raising animals for food: A conversation with Eat Just’s Josh Tetrick

– The cofounder of a food-technology company wants nothing less than to change the way we produce and consume meat.
Interview - Learn to Leap: Green Business Building Edition #2

Make room for alternative proteins: What it takes to build a new sector

– Alternative proteins have the potential to dramatically slow climate change. This interview with three leaders in the field reveals the strategies and insights needed to unlock that potential.
Video

Exploring cultivated meat

– Only recently it was a futuristic dream—but today, cultivated meat is a product consumers are just beginning to taste. The next step is scaling a global industry.
Interview

Rethinking meat: A leader in the cultivated meat industry envisions the future

– Meat made without animals could become as normal as electric cars and music streaming, says Josh Tetrick, cofounder and CEO of cultivated-meat company Eat Just, Inc.
Interview

High-stakes innovation: An interview with a cultivated-meat pioneer

– Cultivated meat is meat—but is created by a process so different from conventional meat, it has revolutionary potential, says Didier Toubia, cofounder and CEO of cultivated-meat start-up Aleph Farms.

Other Insights

Article

Alternative proteins: The race for market share is on

– Consumer interest in non-meat-based protein options is increasing globally. Food industry players that want to capture the opportunity must understand the evolving market dynamics and where to place their bets.