Agriculture Insights

Cultivated meat: Out of the lab, into the frying pan

Making cultivated meat a $25 billion global industry by 2030 presents opportunities within and beyond today’s food industry.

Rethinking meat: A leader in the cultivated meat industry envisions the future

– Meat made without animals could become as normal as electric cars and music streaming, says Josh Tetrick, cofounder and CEO of... cultivated-meat company Eat Just, Inc.
Interview - Learn to Leap: Green Growth Edition #1

Inventing and scaling the world’s largest urban vertical farming network

– Launching a successful new business concept requires a strong purpose, a focus on research, an innovative business model, and... a willingness to adapt to the market.

How the COVID-19 pandemic has changed dairy preferences among US consumers

– The future of dairy consumption postpandemic is unclear. But a recent consumer survey may offer some clues for dairy companies.

What US dairy executives learned from the pandemic

– Dairy CEOs appear energized and prepared to lead the industry toward a customer-centric post-COVID-19 future.



Farmers value digital engagement, but want suppliers to step up their game

– Agriculture suppliers have the potential to grow their e-commerce base by a factor of five—but today’s online interactions won’t get them there.

How the Iowa derecho has affected 2020 crops

– An estimated 3.1 million to 3.8 million acres of corn and soybeans have been damaged.

Needle in a haystack: Patents that inspire agricultural innovation

– An enhanced patent-review strategy could boost innovation capabilities for agricultural-input companies.

Featured collections


Climate Change

Earth's changing climate has big implications for citizens, businesses, and policy makers. This collection draws together articles... and reports on physical climate risk, sustainability, the energy transition, and approaches to face up to the challenges brought on by climate change.
Global theme

The Next Normal: Emerging stronger from the coronavirus pandemic

Explore McKinsey’s curated collection on the business outlook for 2021 and beyond—plus insights about how companies... can emerge stronger from the coronavirus crisis.

Tackling food insecurity and community hunger

This collection of articles and multimedia draws together McKinsey’s thinking on food insecurity. As the COVID-19 pandemic... continues to affect access to food for many, what can food banks, distribution partners, philanthropic foundations, and the private sector do to increase resilience and ensure that people across North America have reliable access to nutritious meals?

More insights


Exploring cultivated meat

– Only recently it was a futuristic dream—but today, cultivated meat is a product consumers are just beginning to taste. The... next step is scaling a global industry.

High-stakes innovation: An interview with a cultivated-meat pioneer

– Cultivated meat is meat—but is created by a process so different from conventional meat, it has revolutionary potential,... says Didier Toubia, cofounder and CEO of cultivated-meat start-up Aleph Farms.

How digital tools can help transform African agri-food systems

– Higher income for farmers, increased output, and improved food security are among the benefits of utilizing digital tools in an... agricultural setting.

Global Energy Perspective 2021

– The Global Energy Perspective describes our view on how the energy transition can unfold, through four scenarios.

Creating value in digital-farming solutions

– Many investments in digital farming have not fulfilled their full potential. What can companies do to improve returns?

Unlocking the online retail opportunity with European farmers

– What can digital retailers in the agriculture sector do to encourage what could be a €10 billion market?

Brazilian farmers approach to digital: Tapping into farmer mindsets

– McKinsey recently interviewed more than 750 Brazilian farmers in 11 states about their views on the use of digital technologies... in agriculture and to better understand the farmer decision journey.

Brazilian farmers’ approach to digital: Embracing digital

– McKinsey recently interviewed more than 750 Brazilian farmers in 11 states about their views on the use of digital technologies... in agriculture and to better understand the farmer decision journey.

US food supply chain: Disruptions and implications from COVID-19

– Changes in consumer behavior continue to ripple through the US food and agricultural supply chains. What should companies do... now?

Reimagining the office and work life after COVID-19

– The pandemic has forced the adoption of new ways of working. Organizations must reimagine their work and the role of offices in... creating safe, productive, and enjoyable jobs and lives for employees.

Safeguarding Africa’s food systems through and beyond the crisis

– Here’s how governments and private-sector actors can respond to the impact of COVID-19 on African agriculture.
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